Question The Campaign

Meeting Minutes for Monday 1 March between CEO  & Head of Campaigns

 “What’s our campaign this week?”

“Maybe – tackling food poverty?”

“That’ll raise the charity’s profile and brand, yeah?”

“We’ll use some vloggers to tell people how to eat and budget properly and create some hashtags, perhaps?”

“How about telling people to use Food banks?” 

   “Do you want to spend big on this campaign?”

“No, No – I’ll just get the PR team to send some free stuff to the vloggers and buy their weeks shopping how much do you reckon that’ll cost?”

        “We’ll tell the vloggers they’re ambassadors for this campaign, they’ll love that and a week’s shopping and some of that promotional fairtrade stuff lying in the warehouse, total outlay under £1000?” 

“Sounds great, can you make sure we get the social media team and the vloggers to add the JustGiving links?”

         “To the food banks?”

“No to our charity, we can get Legal involved to get a disclaimer put in so we can say a percentage of donations will go to the Food bank can’t we?”

“Of course, just wanted to make sure, should I give you the metrics in a couple of weeks?”

That’s great, so is that it?

Meeting Minutes for Monday 1 March between CEO  & Head of Campaigns

“I called you in just to ask for the final metrics for the tackling food poverty campaign?”

“Bit of a success. We raised just over £3million in the past couple of weeks, once we get the gift aid revenues from HMRC, that’s £4million and we’ve had tonnes of clicks, likes, and retweets, we were even trending on Twitter, how much should I transfer to a food bank charity?

How much did it cost in the end to run?

“All in all £1250, PR decided to use a ‘premium’ grocer. I watched one of the Vloggers videos, a bit preachy about organics but they prepared a Katsu Curry with Sticky Jasmine Rice only £7.37 per portion, can you believe it?”

How about we give £100k? 

“Sounds good, we’ll tackle food poverty again yeah?”

“Yeah it’s a good little earner and I think we have done the Food bank charity a favour, don’t you?

“Sure?”

Thanks for taking the time to read this poem. It is an experimental piece. I hope you enjoyed it.

Take it Easy,

Paul.

The Fishermen

early morning
with the light muted
the sky still
a patchwork of slate and coal
they set sail
favours asked
of Pontus & Poseidon
hoping they are heard
over the wailing gulls and terns
they yearn for a return
to bountiful days
and bulging nets
of catching shoals of silver
in their pastel gilnetter
on the North Sea
once brimming
with fish glistening
just below the surface
when the Captain and his Crew
were daring
wide eyed wanderers
braving thunderous waves
and caressing calm waters
beating their adversaries
to the best loot
today they’re older
grizzled and weather-worn
with eyes the colour of their quarry
wearing woollen hats and neon overalls
they only dare to dream
of a fair catch and a fairer price
hoping to stay afloat
in a sinking industry.

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This poem is inspired by the hardworking fishermen who work the North Sea. Once a booming industry in the North East, sadly it has declined over the past 20-30 years.

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I love hearing your thoughts or any feedback you may have.